BEAMS HEART stores have begun an exclusive pre-release of mgh, a brand for which Keisuke Honda serves as vision director.

From BEAMS HEART, the sports apparel brand mgh, with Keisuke Honda serving as vision direction, will be exclusively rolled out in advance at BEAMS HEART stores nationwide and official BEAMS online shop.

In the styling visuals created for this event, BEAMS HEART's unique editorial perspective expresses mgh. Through styling that bridges fashion and activeness, we propose the appeal of mgh.

MGH is a Japanese sports apparel brand with vision direction by Keisuke Honda. It is derived from the physics formula for potential energy, 'MGH (Mass×Gravity×Height).' With 'UNLOCK YOURSELF' as its brand slogan, it aims to unlock the hidden potential within everyone and create opportunities to connect.

We offer Men's Men's items that pursue the optimal balance of functionality, design, and price. Through two lines: the performer SLY 'CORE MOTION' supporting the sports scene, and the LIFE style line 'All DAY ACTIVE' that brings sports functionality into everyday life, we propose products that seamlessly connect sports and everyday life.

This initiative was realized because BEAMS HEART's philosophy of "proposing a LIFE style that stays one step ahead while staying close to everyday life" resonated with mgh's brand slogan, "UNLOCK YOURSELF." It will be developed as a new LIFE style proposal that bridges sports and fashion.
At BEAMS HEART, by proposing mgh's values from a unique editorial perspective, we naturally connect sports and fashion and promote a new LIFE style that incorporates an active mindset into everyday life.

This lineup will be available nationwide at BEAMS HEART stores and official BEAMS online shop starting Friday, August 7, 2026.