LEGO Stores launch "You Create the Story!" campaign.

The "You Create Your Own Story!" campaign will start at LEGO LEGOstore from August 1st, 2026 (Saturday)!
The exhibition features displays from four series showcasing heroes in action, as well as a "Create Your Own Story!" corner where visitors can build their own mechs and cars to create their own narratives.
We also plan to offer gifts with purchases and hold hands-on workshops where you can try making things yourself.
"You create the story!" campaign
■ "Create Your Own Story!" Experience Corner
Implementation period: August 1, 2026 (Sat) - September 30, 2026 (Wed)

■LEGO Hero Sticker Gift
Starting August 1st, 2026 (Saturday), receive a free "LEGO Hero Sticker" with any purchase of eligible products from the series!
Implementation period: Starting August 1, 2026 (Saturday) *Ends when supplies run out
Applicable series: LEGO City, LEGO Ninjago, LEGO Star Wars, LEGO Marvel. *Keyrings are not included.

■ "Let's make a shark pizza delivery!" The creations you make will be given away as prizes!
Date: August 8, 2026 (Saturday) *Ends when supplies run out
Eligibility: LEGOstore Members Club members only
Children aged 6and up to elementary school age (accompanied by a guardian)
*You can also participate if you register on the day of the event.

This summer, create your own story at the LEGO LEGOstore!
We look forward to your visit.

LEGO Stores launch "You Create the Story!" campaign.

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