[EH Sake Brewery] How about some Japanese sake for the New Year? We are holding a sales event for "Suien," a local sake brewed in Azumino, Nagano Prefecture.

It's the season for sake. How about some freshly pressed sake this year, sparkling sake for Christmas, or a little luxury sake for the New Year?

EH Sake Brewery, the brewery behind "Suien," which brews traditional sake in harmony with the seasons in the blessed natural environment of Azumino, Nagano Prefecture, at the foot of the Northern Alps, will be holding a sake sale for three days only.

Founded in Azumino 215 years ago, Azumino is a spacious and bright city located in the deep mountains of Nagano, blessed with cool, refreshing temperatures, long hours of sunshine and many clear, sunny days.

Just below the earth, meltwater from the Northern Alps gushes forth from an altitude of up to 2,500 meters, waiting to spring forth. Inheriting tradition in Azumino, the ideal place for sake brewing, we are devoting ourselves to brewing delicious Japanese sake.

In addition to the best sake rice "Yamada Nishiki," EH Brewery also uses Nagano Prefecture's sake rice "Miyama Nishiki" and "Hitogokochi." With a passion for producing delicious sake, EH Brewery asks contracted farmers to cultivate these varieties, which have now become essential ingredients in its sake brewing.

Sake brewing is a very delicate process. For example, even the same sake rice can have slightly different moisture contents, and humidity and temperature also change, so it is necessary to create conditions that are favorable for yeast and koji mold to work, based on past data. To achieve this, a certain level of knowledge about scientific processes is necessary. It is not enough to rely solely on experience and intuition. However, when it comes to making koji, which has a major impact on the taste and aroma of sake, the experience of the master brewer is put to good use, something that cannot be measured by scientific data alone. The master brewer communicates this to all the brewers, maintains close communication with each other, and works hard to reflect this in the sake brewing process.

Please take this opportunity to try Azumino's local sake.