Iwami Ginzan Gunendo

Proposing LIFE lifestyle that enjoys "rooted living" through food, clothing, and shelter rooted in the Japanese climate

Gunendo's hometown is Omorimachi, Ota City, Shimane Prefecture, a town surrounded by lush greenery at the foot of the World Heritage Site, Iwami Ginzan Silver Mine. With a theme of "restoration and innovation," we offer clothing made with natural materials that gently embrace the body and soul. We also offer lifestyle goods that convey Japanese life and culture, and food from the Sanin region. We propose a "rooted lifestyle" that changes with the seasons.