ARTICLE
WAKUWAKU HIROBA is amazing. I went to the new store in COREDO Muromachi!

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WAKUWAKU HIROBA of COREDO Muromachi 3. You might be thinking that since it's called a plaza, it must be a new rest area, but this is actually a producer-direct store with 186 stores (as of May 31, 2024) across the country, from Hokkaido to Kagoshima.
Each store carries a wide variety of items, including fresh vegetables and fruits from each region, freshly baked bread from a bakery, and prepared foods from a bento shop. Based on the concept of a "direct sales plaza connecting the region," it is a place that connects many producers with customers.
This time, we'll visit the already popular WAKUWAKU HIROBA in COREDO Muromachi and thoroughly investigate the secret behind its popularity! We'll report on six amazing things about WAKUWAKU HIROBA! -
The location of WAKUWAKU HIROBA is amazing!
This is the first store in Nihonbashi area, located in WAKUWAKU HIROBA on B1 of COREDO Muromachi 3. It is conveniently located with direct underground Access from Mitsukoshimae Station on Tokyo Metro Hanzomon Line Line and Ginza Line, and Shin Nihonbashi Station on JR Sobu Line Rapid Service.
The store is glass-walled, so you can see inside from the outside, and many people peek in curiously, wondering, "Why are they selling vegetables in a place like this?" Customers often ask, "Is this only available for a limited time?", but it is a genuine permanent store. You can enjoy shopping whenever you come.
There are many offices in the surrounding area, so this is a convenient Shops you can easily drop by for lunch or after work. It's also nice that the prices are reasonable even though it's in an urban area. I'm sure it will be useful for your daily life! -
The excitement at WAKUWAKU HIROBA is incredible!
Although it has only been open for a few months, COREDO Plaza is already one of the busiest WAKUWAKU HIROBA in Coredo Muromachi. It is bustling with activity, with a constant stream of visitors from morning to night.
Depending on the time of day and the season, the products delivered by the producers change constantly. Products are put out one after another, and products that were not available in the morning may be available by the evening. It is IN to see the customers choosing products with smiles on their faces.
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The "bento" lunches at WAKUWAKU HIROBA are amazing!
The first thing you'll notice when you enter the store is the impressive bento section. In the back, there's also a wide selection of prepared foods!
They also offer vegan macrobiotic lunches that contain no animal products such as meat, fish, eggs, or dairy products, making them popular among health-conscious office workers.
We offer a wide variety of Japanese cuisine, as well as Chinese and ethnic dishes.
You can also enjoy authentic curry from a specialty store in a bento box.
And even naan!
Although it's in Nihonbashi area, this bento box is very satisfying and costs less than 1,000 yen. Many people eat it in the parks or offices around COREDO Muromachi during the day, and many people take it home in the evening, so the bento boxes are popular throughout the day.
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The vegetables at WAKUWAKU HIROBA are amazing!
The vegetable section takes up about half of the sales floor at WAKUWAKU HIROBA. From standard varieties to more unusual varieties, the vegetable section is packed with vegetables that producers are proud of.
Look at this magnificent radish! You might be wondering, "Would anyone really buy such a big radish in Nihonbashi?", but it's actually a very popular item. Apparently people snap off the leaves at the base and take them home.
Onions, carrots, potatoes... there are many carefully selected vegetables that become a feast just by grilling them. Some people find their favorite producers and buy them from them.
Leafy vegetables are like this too!
The recommendation for the day was leaf lettuce. It is delicious not only in salads but also as a quick shabu-shabu.
There are so many varieties of tomatoes alone! With so many unique varieties to choose from, we recommend trying them all and enjoying comparing them.
Each producer stocks the vegetables they recommend for eating right now, so the lineup may vary depending on the season. As summer approaches, they will be stocking a lot of corn, edamame, and other vegetables, so look forward to it!
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The "Bread & Sweets" at WAKUWAKU HIROBA are Amazing!
There is a bread corner at the back of the store.
Fresh bread is delivered directly from various producers every day, offering a much more extensive selection than you'd find in any other bakery in town.
We also offer a lineup of multiple brands of popular high-quality bread.
The refrigerated case is filled with hearty sandwiches and popular chiffon cakes.
There is also a wide selection of desserts to enjoy after lunch.
Plenty of pudding too!
Baked goods are also a hidden favorite. You can enjoy a variety of delicious treats at once, including sweets sent from Hokkaido and sweets brought directly from Tokyo.
They also sell Japanese sweets from Iseya, a long-established store in Fukagawa, Tokyo's downtown area! Gourmet customers often praise them for the "good selection."
There is a wide variety of dried sweet potatoes available, including a great value assortment of different varieties.
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The deliciousness at WAKUWAKU HIROBA is amazing!
At WAKUWAKU HIROBA, producers sell what they want to sell and eat at the price they want. More than 200 producers deliver freshly picked vegetables and freshly made lunches to WAKUWAKU HIROBA every week. The producers' passion is put into each product, so the vegetables and lunches are all really delicious.
Furthermore, to allow customers to choose from a wide range of products, producers are constantly improving their products. For example, they continue to develop products that meet customer feedback, such as "I want a healthier bento lunch."
Every time you visit, you'll feel like you're on a treasure hunt and discover something new. The name WAKUWAKU HIROBA makes sense!
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