ARTICLE
COREDO ANNIVERSARY Special Feature! Staff Interview Vol.2

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This is the second staff interview of COREDO Muromachi 2 and 3, which will celebrate its 10th anniversary in 2024, and COREDO Nihonbashi, which will celebrate its 20th anniversary! We asked three stores, "Nihonbashi Dashiba Hanare", "MUJIRUSHIRYOHIN", and "NOBLE", about the appeal of the stores, the charm of the city of Nihonbashi and COREDO.
In addition, we will approach the commitment put into the limited items, menus, and benefits prepared at each store to commemorate the COREDO ANNIVERSARY. -
Nihonbashi Dashiba Hanare "We want you to enjoy the possibilities of dashi"
Mr. Okuno, Manager of Nihonbashi Dashiba Hanare
Nihonbashi Dashiba Hanare, located on the first floor of COREDO Muromachi 2, opened at the same time as COREDO building opened. I myself have been working here for 10 years, and last year I became the third-generation manager.
The special features of "Nihonbashi Dashiba Hanare" on the 1st floor of COREDO Muromachi 2
Nihonbashi Dashiba Hanare was established with the concept of allowing customers to leisurely enjoy the delicious flavors of honkared bonito flakes and dashi stock cultivated by Nihonbashi 's bonito flakes specialty store "Ninben". On weekdays, we are open from 11:00am until 9:00pm, so you can come by any time.
The menu hasn't changed much since the restaurant first opened. The signature dishes are "dashi-takikomi gohan" (rice cooked in dashi stock) cooked in a Vermicular enamel cast iron pot, and "dashiwan" (soup with lots of ingredients). Both dishes are made with a base of bonito flakes and a combination of kelp and other ingredients.
In particular, we often hear people say that they can't cook rice this deliciously at home. The key is to pay attention to the amount of water and not to soak it in the seasoning for too long. Freshly shaved bonito flakes are also sold in the store, so please try making it at home!The Charm of Nihonbashi Area and COREDO Muromachi
Being in Nihonbashi, I think the relaxed atmosphere both for customers and inside the facility is a great thing. Over the past 10 years, we've seen a huge increase in young people. This may be due to the opening of TOHO CINEMAS Nihonbashi on the second floor of COREDO Muromachi 2 and the increase in events aimed at young people at COREDO Muromachi. I think we've also seen an increase in foreign customers compared to before COVID-19.
At COREDO Muromachi, I love the Nihonbashi Imoya Kinjiro, which is right in front of our store, and I often buy their "freshly fried potato chips." My daughter also loves them, and she often requests them (laughs).COREDO ANNIVERSARY Limited Menu
We have prepared a special course that incorporates many of the popular a la carte dishes that have been loved for the past 10 years, as well as newly developed dishes.
What can we do within the rule of using dashi? If it's too unusual, it's no good, but if it's too standard, it's boring. It was a difficult balance to strike when putting together the course.COREDO Muromachi 2 Anniversary Special Course 5,500 yen *Image is for illustrative purposes only. *Available for 2 or more people. *Reservation required 3 days in advance. *Available from 17:00 to 21:00. *The last course start time on the day is 19:00.
The course includes three small dishes using seasonal ingredients, "Ihei salad" topped with plenty of bonito flakes, carpaccio using dashi jelly, boiled young bamboo shoots with dashi, fried yam and fried chicken with bonito flakes, souffle omelette with a fragrant dashi flavor, rice cooked with dashi, soup stock, and ice cream and matcha cake for dessert, all of which are packed with the charms of "Nihonbashi Dashiba Hanare." The steamed matcha cake that concludes the course is steamed just before serving, so you can enjoy the combination of cool and piping hot with the accompanying vanilla ice cream.
The dashi-seasoned rice will be "Scallop Rice" in February and "Fava Bean Rice" in March. In addition to the signature dishes such as dashi-seasoned rice and dashi soup, I personally love fried yam topped with plenty of bonito flakes, so I hope everyone will try it.Message to customers
Before I started working at "Nihonbashi Dashiba Hanare," I had never thought of using bonito flakes in a Western-style menu, so over the past 10 years, I've come to realize how amazing bonito flakes are. They go well with Chinese food, and I think they can be used in just about anything.
I think I'll probably still be around in 10 years, so I hope everyone will continue to enjoy the possibilities of dashi that go beyond just Japanese cuisine. -
MUJIRUSHIRYOHIN "We've built a family-like relationship with everyone."
MUJIRUSHIRYOHIN Left: Naoko Nishizawa Right: Reo Kajinaga
Kajinaga: MUJIRUSHIRYOHIN on the 4F floor of COREDO Muromachi 3 opened at the same time as the facility opened, and is celebrating its 10th anniversary this year. I have been the store manager for about two years.
Nishizawa: And starting this February, I will be taking over as store manager.COREDO Muromachi 3 4F "MUJIRUSHIRYOHIN"'s Commitment
Kajinaga-san: The COREDO Muromachi store is visited by office workers on weekdays and people who visit the nearby department store on weekends, so I get the impression that there are a lot of adult customers. Other MUJIRUSHIRYOHIN tend to sell mainly household goods, but COREDO Muromachi store is popular with customers looking for clothing, so we carry a wide range of products, mainly casual wear.
Nishizawa: MUJIRUSHIRYOHIN has over 7,000 items in total, and we can't stock all of them in-store, so if something is out of stock, we can order it for you!The Charm of COREDO Muromachi
Kajinaga-san: The recommended shop in COREDO Muromachi is definitely MUJIRUSHIRYOHIN. I have a bento lunch, so I don't have a chance to go out for lunch. My bento box, chopsticks, and water bottle are all MUJI (laughs).
Nishizawa-san: Of course, I buy a lot of MUJI products. I also often buy products from IDÉE SHOP, which is located one floor below MUJIRUSHIRYOHIN. It's a brand I really like because it adds a bit of color to the simple feel of MUJI.
Kajinaga-san: I also use IDÉE SHOP when buying birthday presents for my staff.About COREDO ANNIVERSARY limited items
MUJIRUSHIRYOHIN COREDO Original My Bag 499 yen *Limited to 160
Kajinaga: At MUJIRUSHIRYOHIN, we have prepared an original bag to commemorate the 10th anniversary of COREDO Muromachi 3. We used the family crest of COREDO Muromachi 3 and printed it in black ink on MUJIRUSHIRYOHIN 's standard cloth product "My Bag." It is A3 size, very convenient to use, and the affordable price is also a plus.
I was so excited about the finished product that I continued making it with excitement. The family crest itself is a beautiful design, so I hope people will use it on a daily basis.Message to customers
Kajinaga: Thank you for your patronage of MUJIRUSHIRYOHIN at COREDO Muromachi for the past 10 years. This was my first time as a store manager, so I was nervous, but I gradually became friends with the customers, facility staff, and staff, and I think that over the past two years we have built family-like relationships. I will be moving to another store, so I am a little sad that I will not be able to celebrate the 10th anniversary with everyone, but I will entrust my feelings to my successor, Nishizawa-san.
Nishizawa-san: I am honored to have been appointed at this memorable 10th anniversary. I will carry on Kajinaga-san's vision and first and foremost, I want to create a space where customers can shop comfortably. To that end, I will communicate closely with the staff and everyone will greet customers with bright smiles and greetings. I look forward to your continued support. -
NOBLE "We learn a lot from our customers."
NOBLE Salesperson Azusa Kanzaki
NOBLE, located on the first floor of COREDO Nihonbashi, is a fashion brand that has had a store there since the opening of COREDO Nihonbashi. It was the first store to open when the brand was first established, and this year marks the brand's 20th anniversary.
This will be NOBLE 's largest store, and will be packed with items that are only available in Nihonbashi, as well as pop-up events. From clothing to shoes, bags, and accessories, you can enjoy fashion in its entirety.The special features of NOBLE on the first COREDO Nihonbashi
NOBLE values femininity above all else. While incorporating the latest trends, they are conscious of the image of a woman with a strong core. They propose styling that mixes the four keywords of feminine, stylish, simple, and modern.
For example, blousons are not too outdoorsy, but rather have a lustrous, elegant and glamorous look. NOBLE style combines denim, sandals and accessories to create a mixed look. There are many clothes that can be worn both on and off depending on how they are mixed and matched, so they are popular with Nihonbashi customers, many of whom are career professionals.The Charm of COREDO Nihonbashi & COREDO Muromachi
I think the charm of COREDO Nihonbashi is its calm, relaxed atmosphere. Customers are happy to be able to shop at their own pace.
Other than NOBLE, I often shop at CosmeKitchen COREDO Nihonbashi on the 3rd floor. I also go to TOHO CINEMAS Nihonbashi on the 2nd floor of COREDO Muromachi 2.About COREDO ANNIVERSARY Limited Items
To coincide with the anniversary, we had decided to sell slacks in a color similar to the blue used in COREDO Nihonbashi logo, so we planned a cute Top's to match them.
Paper yarn jersey pullover, Nihonbashi store exclusive color, 15,400 yen *Limited to 40 pieces
This pullover is made of NOBLE 's standard washi paper material, making it easy to wear. Although it is made of washi paper, it will not dissolve even if it gets wet. It can be washed at home.
This year, the length has been modified to a slightly shorter length and a fuller silhouette. After much deliberation, we decided on a grayish beige color for the Nihonbashi store. With the Nihonbashi customers in mind, we chose a color that would match any skin tone and give off a soft vibe.
Paired with the new standard, clean-cut pants that make your legs look longer, this style embodies NOBLE 's theme for this season, "Work & Elegance." It's sure to be useful both on and off the job!Message to customers
Thanks to our customers' continued patronage, NOBLE has been able to celebrate its 20th anniversary. Thank you very much.
I was still a child 20 years ago, so there are many things I learn from customers who have been fans of NOBLE for a long time. Many customers treasure their past items, so I hope they will continue to enjoy fashion with me, incorporating the mood of the time regardless of trends.
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