Eyewear brand Zoff will Zoff selling "visible light photochromic lenses" that react to visible light as well as ultraviolet rays and change color even in the car during the day at Zoff stores nationwide from Friday, July 4, 2025.
 
Conventional photochromic lenses change color depending on the amount of UV rays, but the new visible light photochromic lenses react to visible light as well as UV rays, so they naturally change color according to brightness not only outdoors but also in a car during the day, reducing glare. They are particularly effective in situations where glare is easily felt, such as in a car during the day or next to a window, where UV rays are difficult to reach.

Since it is capable of "gradual color change according to the intensity of light," it is suitable for the following usage scenarios.
•When in a car where strong light shines through the windshield, the lenses naturally color without blocking your view, even in tunnels.
•When worn by a window in an office or cafe during the day, the lenses provide a subtle tint and natural tone to protect your eyes.

This allows you to take measures against glare that are suited to the changing light environment in your life, rather than simply choosing between "outdoors or indoors" as in the past. This product also blocks 99% of UV rays. It is recommended not only for glare prevention, but also for UV protection.



■Product overview
•Product name | Visible light photochromic lenses (lenses that change color even in the car) Brown, gray (refractive index: 1.60)
•Price | Frame price + ¥8,800 (Progressive frame price + ¥15,400)
Release date: Zoff stores: Friday, July 4, 2025; Zoff official online store Thursday, July 10, 2025
•Specifications | Blocks 99% of UV rays, hard coat, multi-coat, water-repellent coat, prescription compatible
•Available at: All Zoff stores, Zoff official online store
•Special page | https://www.zoff.co.jp/shop/help/lensguide_2waylens.aspx
*It will take some time for the visible light photochromic lenses to be delivered.