"GU ×UNDERCOVER" collaboration sales begin!

"UG" is a special collection in which the UNDERCOVER team, led by Jun Takahashi, is involved in all processes, including product design, fitting, and the creation of key visuals. Based on the concept of "Silent/Noise," the collection proposes playful designs and free styling that bring a subtle sense of incongruity (noise) and surprise to everyday life. With a focus on design and quality, the pieces are easy to coordinate with items from outside the collection, and are highly practical, with reversible designs that allow for a wide range of looks with a single piece, all at GU prices.

The Fall/Winter 2025 collection offers a lineup of new styles that showcase classic pieces, including a reversible blouson featuring a leopard print designed by Takahashi, a heavyweight sweatshirt featuring new graphics from the fictional hamburger Shops "Noise Burger Shops" featured in the Spring/Summer 2025 collection, and utility pants featuring a cigarette pocket, a distinctive detail from the Fall/Winter 2025 collection. The collection also features the debut of a graphic T-shirt in a triple collaboration with ET, as well as shirts and merchandise inspired by the plaid shirt worn by the protagonist, creating a playful style. This season, UG can be enjoyed by all genders and generations, depending on how you style it. Be sure to keep an eye on this collection.