Eyewear that enhances your overall facial appearance: "Easy Beauty Preparation Glasses"

Starting in June, we will be launching a new "Beauty Preparation" series in collaboration with Shiseido hair and makeup artist Madoka Abo, proposing a "new beauty routine" through eyewear. As the first release, we will be launching four types of "skin correction lenses*" that improve the appearance of the skin.

Based on complementary color theory, it visually corrects skin tone and is designed to be chosen from four colors—soft pink, soft green, soft YELLO, and soft blue—to address specific skin concerns.

Furthermore, Shiseido hair and makeup artist Ms. Abo has selected frames from Zoff 's lineup that shorten the mid-face, make the nose appear higher, and enhance complexion. By combining frames that make the face look beautiful with "skin-correcting lenses," we propose "Easy Beauty Preparation Glasses," eyewear that holistically enhances the facial impression.
*In this product, "skin correction" refers to a concept that focuses on complementary color relationships and the addition of color tones, aiming to bring about a visually altered impression in the appearance of the skin.

｜Product overview
Product Name | Skin Correction Lens*
Types and Prices | 4 Colors (Soft Pink, Soft Green, Soft YELLO, Soft Blue) Frame price + ¥4,400
Special page | https://www.zoff.co.jp/shop/contents/beautyprep.aspx

｜Product details
Like a makeup base, these four colors focus on how the skin around the eyes looks, allowing you to choose according to your skin concerns and desired look.
Soft Pink
The soft pink shade enhances the complexion.

Soft Green
Use green tones to even out skin tone.

Soft YELLO
A skin-friendly YELLO naturally even out skin tone.

Soft Blue
Reduces yellowness and brightens skin tone by one shade.

| Zoff Beauty Frames
# Glasses that make you look like you're shortening your midface
For those who want to reduce the amount of space on their cheeks
Tips for making your midface appear shorter
The midface refers to the area from below the eyes to the lips.
By positioning the bottom of the frame at the center of the cheek, the stretching effect on the cheeks is reduced, and the overall impression of the facial features can be refined.

#Glasses that give a healthy complexion
Tips for improving complexion
"A healthy complexion" refers to a bright, healthy-looking appearance where blood is subtly visible through the skin's surface.
The reddish frame color acts as a blush, creating a natural, healthy glow that looks as if it's emanating from within the skin.

#Glasses that make your nose look higher
Tips for making your nose appear higher
Wearing glasses that make your nose appear higher allows the metal parts at the base of the nose to reflect light.
It creates a highlighting effect, making your nose appear straighter and higher.