Bring the feeling of "relaxation" into your daily life. An unusual collaboration has come to fruition! <Hoshizaki x Sauna Boy x BEAMS HEART> On sale July 17th, 2026 (Friday)

This time, a unique triple collaboration has been realized between Hoshizaki, a manufacturer of food Services equipment such as ice makers, Sauna Boy, a sauna apparel brand, and BEAMS HEART.

Combining the "ultimate coolness," "relaxing time," and "comfort" of the three companies, we will release a special item that shines with the contrast of "warmth" and "coldness" on Friday, July 17, 2026.

The logo features a refreshing design with the penguin, a symbol of Hoshizaki, and ice as the main motif. The items include T-shirts, vinyl bags, and penguin-themed keychains that can be used in everything from saunas to everyday life.

Please check out this collaboration from BEAMS HEART, LIFE Shops that blends fashion, lifestyle goods, and trendy experiences.

POPUP Event Dates
July 17, 2026 (Fri) - August 2, 2026 (Sun)