【Introducing our new brand】

PHENIX

Ski brand PHENIX has announced that it will launch a new collection line directed by Daisuke Gemma starting from the fall/winter 2025-26 season.

Daisuke Gemma

Born in 1975.
He moved to the UK in 1996 and worked as a buyer for the Browns before returning to Japan in 2002.
He launched the select Shops FAMILY in Nakameguro.
He then went independent and founded Gemma Daisuke Office in 2007.
Since then, he has been in charge of creative direction, store direction, interior design,
He is involved in music and fashion in various ways.
Various domestic and international brands, including Sacai
He is active in a wide range of fields, including creative direction and consulting.
In 2011, he joined RUSH! PRODUCTION.
He is also starting to take his activities as a DJ seriously.