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PHENIX
【Introducing our new brand】

The ski brand "PHENIX"
The brand announced that it will launch a new collection line starting from the Fall/Winter 2025-26 season.

The concept is
"FROM SNOW MOUTAIN TO THE STREETS"

The direction was done by creative director Daisuke Gemma,
While maintaining the high level of expertise essential to skiwear,
By combining different materials and incorporating new cutting techniques,
They will be developing items that combine sports and fashion.

The logo also expresses the brand's ski culture with a mountain shape based on the "P" of "Phoenix."
    • *Please Contact each store for product details.
    • *We apologize if the item is sold out.

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