The first in the "Beauty Preparation Series," created in collaboration with Shiseido hair and makeup artists: "Skin Correction Lens*"

We are launching a new "Beauty Preparation" series co-created with Shiseido hair and makeup artist Matoka Abo, proposing "new beauty habits" through eyewear. As the first release, four types of 'Skin Correction Lenses*' lenses that enhance skin impression will be available at Zoff stores nationwide and at official online store.

Skin correction lenses are a new concept inspired by color control in cosmetics. Based on complementary color theory, it visually corrects skin impression and is designed to choose from four colors: soft pink, soft green, soft YELLO, and soft blue, tailored to suit your skin concerns.

Additionally, from the Zoff lineup, Shiseido hair and makeup artist Abo has selected frames that achieve a mid-face shortening, a higher nose appearance, and a more healthy complexion. By combining frames that beautifully enhance facial features with "skin-correcting lenses," we propose eyewear called the "Easy Beauty Dressing Glasses," which comprehensively refine your facial impression.
*In this product, "skin correction" refers to a concept that focuses on complementary colors and the addition of hues, aiming to visually change the appearance of the skin.

In recent years, women's LIFE styles have changed significantly. Internet surveys*1 and Zoff employee surveys*2 showed trends in beauty and purchasing behavior around age 30. Behind this is the increase in dual-income households, balancing childcare and career, and changes in lifestyle habits that have become more time-constrained, such as a lack of time in the morning. Among the target working women, efficiency is increasing, such as wanting to keep weekday makeup time under 15 minutes. Taking this backdrop, Zoff began developing eyewear that can be 'finished' just by applying it as a new solution to the problem of 'wanting to do beauty but lacking time.' We aim to expand the role of glasses from "vision correction tools" to "beauty items that enhance facial impression," creating a new habit where "wearing glasses = doing beauty treatment."
*Internet survey: September 2025 GFK Survey (Brand Survey)
*2 Survey Name: Zoff Survey targeting employees Number of respondents: 33 Survey period: March 2026

Price | Frame fee +¥4,400
Special Page |https://www.zoff.co.jp/shop/contents/beautyprep.aspx