HUF has grown into one of the world's most respected pioneering skate and LIFE brands, collaborating with unconventional tastemakers including artists, designers, photographers and musicians, and serving as home to a diverse range of skateboarders and ambassadors.

Since its inception, HUF has continued to promote the innovative vision of Keith Hufnagel, offering clean aesthetics, inspiring design and high-quality craftsmanship. For nearly 20 years, HUF has refused to conform to the status quo and instead pushed the boundaries to move forward.
Create, destroy and rebuild.