KEEN CONSCIOU is an outdoor footwear brand from Portland, Oregon, U.S.A., that defines the outdoors as "everything without a ceiling. Its innovative hybrid footwear, which fuses different concepts such as mountain and city, comfort and functionality, is manufactured under the brand's "CONSCIOU SLY CREATED: Earth and People Friendly Tsukurikata," which promotes the reduction of the global environmental burden. The company is committed to promoting KEEN EFFECT, an initiative that includes environmental protection, child support, disaster relief, and gender equality.