YANUK is a denim brand that originated in LA. The beautiful blue gradations reflected by the sky and sea, and the natural mood that is another face of the area, make the brand's identity stand out even more clearly.
In order to pursue a better fit for Japanese body types, production was based at our own factory in Okayama, and the denim was reborn as MADE IN JAPAN denim with meticulous craftsmanship.
Men's line emphasizes a feminine silhouette and mood, while maintaining the healthy feel of denim. Men's line focuses on basic yet stylish cuts, clean colors and textures.
What transcends gender is the stress-free comfort and beautiful silhouette that overturns the notion that "denim = tight." Even as trends change with the times, we hope to be a beloved partner, gently supporting adults who love and enjoy fashion.