UNDER ARMOUR is a "performance athletic brand" with the mission of "MAKES YOU BETTER - bringing evolution. The brand is the originator of athlete's wear that fits closely to the body, which has rapidly become popular in recent years. The brand is working on the development of innovative products that maximize athletes' performance, such as clothing that quickly absorbs and wicks perspiration and keeps the body dry and comfortable.
At the UA Factory House, the three elements that only UNDER ARMOUR possesses - STORY (history and attitude), PERFORMANCE (functionality and benefits), and EXCITEMENT (excitement) - are expressed through unique spatial presentation and Services. Please enjoy the "Brand Experience" that can only be obtained at this location.