Everyone is different, everyone is beautiful
Since her debut, she has employed models and staff with different backgrounds, including gender, body type, age, and origins.
We continue to convey this unwavering message through our visuals and creative work.

We are committed to creating products that combine an "incredibly beautiful leg silhouette" with "high-quality comfort."
We develop original insoles that enhance your style and pursue silhouette designs that apply visual effects.
In addition, we have focused on providing a comfortable fit with the latest memory foam insoles and a structural design that reduces stress even when walking for long periods of time.

In addition, in keeping with the times where diverse values are respected, we do not use animal-derived materials.
We use high-quality artificial leather and eco-fur that are so similar to real leather that they can be mistaken for genuine leather. We have a lineup that anyone can enjoy.
Every season we offer a wide range of shoes that will make you feel confident, starting from your feet.

Since the brand was launched, it has gained support from stylists, fashion industry professionals, artists, and celebrities both in Japan and abroad.
The company's popularity has spread mainly through gram　contemporary, and it has opened "YELLO FITTING SALON" in Tokyo and Osaka, offering a new and unique fitting experience that overturns the traditional concept of shoe stores.
In addition, we are holding numerous pop-up events at major department stores across Japan.

YELLO
"HELLO" is the most recognized greeting in the world, and yellow is used as a caution color on roads around the world, making an impact on your feet.
This coined word, combining these two words, is a simple yet striking brand name that has an edgy sound and is easy to relate to.