Fashion/Fashion and Miscellaneous GoodsLocal Brand

Local Brand is a Hawaiian jewelry brand based on the concept of nature, the scent of the sea and the breath of the mountains. The jewelry hand-carved by artisans has a warmth and gentleness to it.

Hawaiian jewelry is said to have begun in 1887, when Queen Liliuokalani of Hawaii was invited to the 50th anniversary celebrations of Queen Victoria of England's reign. She was so delighted and cherished the gold bangle she received as a gift from Queen Victoria.
The Queen's gift eventually became a treasured heirloom in Hawaii, passed down from generation to generation. Hawaiian jewelry, which has been engraved with memories and memories throughout life, will eventually be passed down to the next generation.
Hawaiian jewelry was originally developed with a unique Hawaiian sensibility, which expresses a generous love for nature and people. By adding the delicate Japanese sense of beauty to this traditional Hawaiian jewelry, we have continued to promote a Hawaiian jewelry style that emphasizes originality. Local Brand is particular about producing original jewelry in their own workshop. Local Brand own workshop in Kamakura is located near the Kamakura main store.
Here, artisans with a wide range of skills collaborate with affiliated Hawaiian workshops to create high-quality jewelry. The combination of Hawaii's unique, generous Hawaiian carving techniques and Japan's unique, sophisticated techniques results in high-quality Hawaiian jewelry.
Due to the characteristics of Hawaiian jewelry, we do not only sell ready-made jewelry, but also offer custom-made jewelry and jewelry remodeling to meet customer requests that cannot be fulfilled through standardized methods.