[LaLaPOP Limited-Time Pop-Up Shop: October 2nd (Fri) - October 25th (Sun)] HUG.U

■ Brand Introduction
HUG.U is a hugely popular brand that enjoys overwhelming support in online shop, has won numerous awards in Rakuten's women's apparel category, and boasts 125,000 followers gram　contemporary. Based on the concept of "more freedom in size and LIFE," it develops women's apparel for adults who want to enjoy fashion in their own unique way.

■ Reasons why HUG.U is chosen
"I want to wear the clothes I love, but I don't want to compromise on comfort or silhouette"—this collection offers items that address the real concerns of adult women like you.

- Exquisite silhouette and relaxed feel
Even though it's oversized, it doesn't look too loose, and simply wearing it gives you a naturally sophisticated look. It creates a refined style without being forced.

- Stress-free comfort
We are committed to providing a relaxed, comfortable fit without any restrictive feeling, while also focusing on high-quality materials and designs that give a polished look.

・Freedom not bound by age or LIFE
From casual wear for short outings to outfits for going out, these pieces are versatile enough to make you feel comfortable and radiant even in your busy daily life.

Take this opportunity to see and enjoy our lineup of must-have brands, usually only available online, in person. We look forward to your visit.