Launch of the "New Life, New Like" campaign

Gap is launching a campaign called "New Life, New Like" to express its unique style through its sophisticated SPRING 2026 collection, which combines versatility, functionality, comfort and style, and bring a fresh perspective to life.

This campaign will feature Gap's iconic wardrobe essentials, such as sweatshirts, shirts, denim, and T-shirts, as well as essential items that can be enjoyed in a variety of styles, including spring-like designs such as linen materials and eyelets, versatile sets, and nuanced colors.

Gap's latest SPRING 2026 collection will be available at Gap stores nationwide and the official online store (https://www.gap.co.jp) from Tuesday, February 17, 2026.