Let's play "Shogakukan's Illustrated Encyclopedia NEO"! Illustrated Encyclopedia Experience Base

We're holding a tie-in event with "Shogakukan's Encyclopedias," which are celebrating their 70th anniversary this year!
Find out more about the Shops 's target age range, duration, and other details here!

◆My NEO Picture Book Creation Experience◆
Create your own original "Picture Book NEO" at this Shops! Customize pages selected from the hugely popular picture book series!
[Capacity] First 200 people each day
[Participation Requirements] Please present a receipt showing a purchase of 2,000 yen or more (tax included/receipts cannot be combined) from a participating store within the building on the day of your visit to the venue.

*Registration will close once the daily limit is reached.
*One person can participate per purchase receipt.
*Participation is limited to one time per person per day.
*Please see below for a list of stores that are not included in this offer.

◆A Shops experience to enjoy picture books more deeply◆
① Become a fossil hunter and experience excavating! (Held on July 4th)
You can experience excavating natural, authentic fossils such as ancient shark teeth, dinosaur teeth, and ammonites!

② Let's grow and observe tomatoes! (Held on July 5th)
Learn about tomatoes from the picture book, then sow seeds in eco-pots and decorate them freely with illustrations and stickers. Try observing them at home using your own original sheet!

[Capacity] First 100 people each day
[Participation Requirements] Mitsui Shopping Park Kids Club Membership. Click here for more information about Kids Club!

*Details regarding the distribution of numbered tickets on the day will be announced at a later date.
*Registration will close once the daily limit is reached.
*Participation is limited to one time per person per day.
*Please show us Kids Club stamp card screen.

◆70th Anniversary Exhibition - Illustrated Panels & Photo Spot ◆
The world of "Shogakukan's NEO Encyclopedia" is recreated on large panels. To commemorate the 70th anniversary, valuable educational encyclopedias published in 1956 will also be on display!

◆Picture Book NEO Quiz Rally◆
An educational quiz rally where you can learn fun facts featured in the "Picture Book NEO"! Participants will receive original badges and other gifts!
[Capacity] First 400 people each day

*The backing cards will be distributed at the event venue.
*Participation is limited to one time per person per day.

◆Original merchandise for sale◆
We're selling original NEO Illustrated Book merchandise that you can only get here!
*Sales end at 18:00

*The content displayed may be changed without prior notice.