THE BEST HIT COSMETICS2025

This collection features the best "PLAZA THE BEST HIT COSMETICS 2025" items that were a hot topic at PLAZA nationwide in 2025. While natural textures and techniques continue to be popular in makeup, affordable mini cosmetics and charm cosmetics are also trending. Skincare that allows for "self-skin care" using ingredients popular in cosmetic medicine is on the rise! Hot cosmetics like "glossy hair" have become a trend, replacing the wet hair boom of the past. Popular cosmetics are becoming hits one after another! We've selected PLAZA best cosmetics items from four categories: makeup, skincare, haircare, and bodycare. We've also added the Best Cosmetics Newcomer Award, which can be considered the "face of the year" released in 2025. We'll also be the first to deliver trending cosmetics that are expected to gain attention in the future as "NEXT HIT" items. Get your hands on limited edition popular items and trending products that are only available at PLAZA!