NEW ERA® WINTER'26

New Era® is a sports and LIFE brand founded in the United States in 1920. It is the sole official supplier of player caps for MLB (Major League Baseball) and enjoys strong support in the fashion and culture fields by continuously creating new styles and product categories.

The New Era® Varsity Hat features a Low Profile 59FIFTY® design, embodying the iconic and classic silhouette of sports and street culture with an unconventional fit. It features a low crown and curved visor, and the front is adorned with HUF original design in three-dimensional embroidery. Available in four colors: Black, Natural, Dark Brown, and Camo.

The New Era® Plaid Hat is based on the 9FORTY™, featuring a rounded silhouette that flows from front to back, a medium-height crown, and a reinforced front panel that maintains its shape. The curved visor gives it a sporty and sophisticated look, and the original design is expressed with a three-dimensional logo embroidery on 100% cotton ombre check fabric. It is available in two colors: Black and Ivory.

The New Era® Varsity Beanie is a basic cuff knit featuring a soft feel, lightweight construction, and comfortable fit. Its original design is expressed through three-dimensional logo embroidery. Available in three colors: Black, Orange, and Camo.