Jeocham Candy Design Series

At Hello Kitty Japan on the second floor, a new series of characters called "JOCHUM" has been released, born from a project with the global boy band JO1.
Mascot holders, tote bags, sticker sets, etc.
It's a fun design of the Jeochums holding candy.

■Release date: Thursday, September 4th

*On the first day of release only, priority sales will be available as a special benefit for the Sanrio + stage system, "Sanrio + Heart Collection."
*Only available to Silver Stage/Gold Stage members.
*There is a limit to the number of items available for sale.

▼More details here
https://www.sanrio.co.jp/news/goods/jc-candy-202509/