A nostalgic space for Sanrio fans! "Strawberry House" opens for a limited time

Strawberry-shaped exhibition facility "Strawberry House" opens for a limited time!
This is an homage to Sanrio store "Strawberry House" that was located in Denenchofu, Tokyo from 1983 to 2011!
Some of the precious Ichigo Shimbun past issues and bonus items will be on display, so be sure to check it out.
Event period: Friday, March 6th to Sunday, July 12th
Opening hours: 11:00-18:00 (last entrance 17:45)
Admission method: Complete rotation system
*Please check here for details.
https://www.sanrio.co.jp/news/spots/mx-strawberryhouse-20260227/

There will also be photo spots, stamp rallies, and social media campaigns!
■Photo Spot
Event period: Friday, March 6th, 2026 to Sunday, April 5th, 2026
Location: 2F Hello Kitty Japan store, 5F near the west atrium

■Stamp Rally
Event period: Stamp Rally: March 6th (Fri) - July 12th (Sun), 2026
Locations: 2F Hello Kitty Japan, 2F near the East Atrium, 2F "Strawberry House" near Festival Plaza, 3F in front of coca

■Follow & Like Campaign
We will be giving out prizes to those who follow the official DiverCity Tokyo PLAZA gram　contemporary account and like the target post.
A total of three lucky winners will be chosen by lottery to receive a limited edition mascot holder (one each of Hello Kitty, Pompompurin, and Kuromi) featuring Sanrio characters dressed as the "King of Strawberries."
<Event Overview>
Event period: Friday, March 6th, 2026 to Sunday, March 22nd, 2026
Official facility account: https://www.insta gram　contemporary.com/divercitytokyo_plaza.official/

©2026 SANRIO CO., LTD. Copyright Sanrio Co., Ltd.
©2026_SANRIO_E25030502