``The World's Most Beautiful Diamond®''

The world's leading diamond cutter, Lazar Kaplan, had an ideal
Ideal makeup creates diamonds that sparkle in seven colors.
The praise he received for his pursuit of "The World's Most Beautiful Diamond®" and its rare brilliance is the pride of Lazare Diamonds, known as one of the world's three major cutter's brands.
We only deal in conflict-free diamonds, and our brilliance, honed by over 100 years of history and New York's sophisticated aesthetic sense, makes us the choice of those who know the real thing.