BILLABONG is a board shorts and bikini brand at the forefront of surf culture.
Founded in Australia in 1973 by Gordon Merchant, a cutting-edge surfboard shaper and designer, BILLABONG 's mission is to share with the world the "feeling" that people get when they ride a wave. This indescribable "feeling" can be seen in the iconic board shorts and bikinis worn by BILLABONG ambassadors, and in the epoch-making achievements they have made in various fields, both on the sea and in the mountains. Currently operating in over 100 countries, BILLABONG continues to faithfully carry on Merchant's vision and pursues "the feeling" for the future.