G-STAR is a premium denim brand founded in Amsterdam in 1989. We have continued to challenge denim materials and innovative designs, and have established a unique position in the world with a number of iconic collections. Today, we continue to explore the future of denim and fashion using cutting-edge materials and technology, driven by our insatiable creativity.

G-STAR currently operates around the world, mainly in the United States, Europe, Japan and South Africa, and has collaborated with true originals who challenge conventional concepts and push boundaries, including Pharrell Williams, Marc Newson, Burna Boy, Cara Delevingne, Snoop Dogg and Walter Van DONQ.