HYDROGEN an Italian sports luxury brand.

HYDROGEN (Skull) design embodies the positive idea of "rebirth."
The brand's founder, Alberto Bresci, was originally a highly promising tennis player.
He went to the United States in his teens to train with the goal of becoming a professional, but experienced the biggest setback of his life when a major injury forced him to give up his dream of becoming a professional.
HYDROGEN, and the skull which is also the brand's symbol, represents his "death" as a tennis player (the end of his career),
From there, the meaning of "rebirth (a new life)" as a fashion designer is embodied.