We're holding a tie-in event with "Shogakukan's Learning Encyclopedias," which are celebrating their 70th anniversary this year!
The target age and duration of the Shops are as follows: Here from!

◆My Picture Book NEO Creation Experience◆
Create your own original "Picture Book NEO" at this Shops! Customize pages selected from the hugely popular picture book series!
[Capacity] First 200 people each day
[Participation conditions] Please present a receipt for purchases of 2,000 yen or more (tax included/cannot be combined) at participating stores within the building on the same day at the venue.
*Registration will close once the first-come-first-served spots are reached on each day.
*One person can participate per purchase receipt.
*Participation is limited to one time per person per day.
*Excluded stores: Some pop-up stores, Capsule Lab, Primart, Plaza Capcom, SoftBank Shops Satellite, iA LINK LABO,
Toyama Travel Navi @ Oyabe (Toyama Tourist Information Center), Meets GEIBUN Toyama University Faculty of Arts and Culture

◆A Shops experience to enjoy picture books more deeply◆
① Become a fossil hunter and experience excavating! (Held on July 11th (Sat))
You can experience excavating natural, authentic fossils such as ancient shark teeth, dinosaur teeth, and ammonites!

② Let's create self-portraits using vegetables and flowers! (Held on July 12th (Sun))
Try your hand at this fun art form called "composite pictures"! Following in the footsteps of Arcimboldo, who created portraits by combining meticulously drawn vegetables and animals, try combining vegetable and flower stickers to create your own face or portrait!

[Capacity] First 100 people each day
[Participation conditions] Mitsui Shopping Park App Membership About the app Here from!
*Details regarding the distribution of numbered tickets on the day will be announced at a later date.
*Registration will close once the first-come-first-served spots are reached on each day.
*Participation is limited to one time per person per day.
*As long as the parent is an app member, any number of children can participate.
*Please present the points QR code displayed after registering on the members page.

◆70th Anniversary Exhibition ~Illustrated Panels & Photo Spot~◆
The world of "Shogakukan's NEO Encyclopedia" is recreated on large panels. To commemorate the 70th anniversary, valuable educational encyclopedias published in 1956 will also be on display!

◆Picture Book NEO Quiz Rally◆
An educational quiz rally where you can learn trivia from "Picture Book NEO"! Participants will receive an original badge and other prizes!
[Capacity] First 400 people each day
[Rally Points]
・1F South Entrance
- Near the east side atrium on the 2nd floor
・In front of the north elevator on the 2nd floor
*Last reception time is 17:30
*Paper sheets will be distributed at the event venue.
*Participation is limited to one time per person per day.

◆Original goods sales◆
We're selling original NEO Illustrated Book merchandise that you can only get here!
*Sales end at 18:00

*The content displayed may be changed without prior notice.