To create watches that are beautiful not only in appearance but also in their inner workings, xC will continue to create products that are considerate of people and the planet.

CITIZEN 's women's brand, "xC," is committed to various sustainability initiatives that are mindful of the environment.

"No need for regular battery replacement"
"Eco-Drive" is a unique technology that converts even faint light into electricity to power the watch and stores any excess electricity. This eliminates the need for regular battery replacement and reduces battery waste.

"Sapphire glass for increased durability"
The watch crystal is made of artificial high-hardness glass, which has a hardness comparable to natural sapphire. This not only ensures excellent legibility of the dial but also contributes to the creation of a long-lasting timepiece.

"Reusing the beautiful seashells from which pearls were cultivated."
The dial uses "pink oysters," which are cultivated for pearl farming and then discarded after harvesting. Each pattern is unique in the world, and they emit an elegant, transparent luster comparable to that of pearls.

"We use diamonds that are considerate of people and the environment."
Some models utilize "lab-grown diamonds," which take into consideration not only the environment but also the safety of those involved in mining.
It boasts the same hardness and brilliance as a natural diamond.

"Generating a band from an apple"
This band uses plant-derived (apple) materials, such as peels, that are discarded during the processing of the product. It features a smooth texture and softness, and helps reduce the environmental impact during waste disposal.

"Generating bands from plastic bottles"
The watch band uses "ECOPET®," a polyester fiber recycled from recycled plastic bottles. This achieves both reduced CO2 emissions and comfortable wear.

At CITIZEN, we offer a wide range of Cross Sea products, so please come and see them in person at our stores.

Our entire staff looks forward to your visit.