FILA's origins lie in its authentic Italian heritage, passion, creativity, and Italian spirit. Rather than focusing on competition or record-breaking challenges, FILA emphasizes enjoying sports as a part of everyday life—watching and participating—and offers products that can be used in LIFE. The message to all golfers is "FUN GOLF." With the concepts of "fun to watch," "fun to wear," and "makes you feel happy," FILA GOLF delivers FUN & HAPPY to all golfers.