Zoff will be holding a "25th Anniversary Fair" at Zoff stores nationwide (including outlet stores).
The campaign, offering popular eyewear at 3 prices for a limited time, will run from Friday, February 20th, 2026 to Thursday, March 5th, 2026.

■ Campaign details
Popular eyewear available for a limited time at three prices: ¥5,500, ¥7,700, and ¥9,900
Period: Friday, February 20th, 2026 to Thursday, March 5th, 2026

Zoff is the first in Japan to introduce an innovative three-price system.
It was a challenge to rethink not only price but also quality and experience.
To celebrate its 25th anniversary, Zoff will be offering popular products at three founding prices for a limited time: ¥5,500, ¥7,700, and ¥9,900.
Zoff 's most popular series Zoff Zoff S Grill Domi kosugi & MART, which has sold over 10 million units, is now available for 9,900 yen.
We have a wide range of products, from popular classic items to fashionable glasses that can be used in a variety of ways, and glasses that shorten the view of the face, which are a hot topic on social media.