Fashion/ Women's / Men's / Kids / Fashion Goods /Food/Interior and household goods/Interior/Household goods MUJIRUSHIRYOHIN

MUJIRUSHIRYOHIN offers a wide range of high-quality products, including clothing, household goods, and food.
It was founded in Japan in 1980. MUJIRUSHIRYOHIN means "quality products without marks."
MUJIRUSHIRYOHIN remains based on these three principles to this day.
1. Material Selection
2. Process inspection
3. Simplification of packaging
The products, born from an extremely rational production process, are very simple.
It is like an "empty vessel." It is because it is simple and blank.
This creates the ultimate flexibility to accommodate the thoughts of all kinds of people.
The origin of the product was the thorough streamlining of the production process.
Our goal was to create a simple, pleasant-looking, low-priced product.
For example, if the process of bleaching the pulp, the raw material for paper, is omitted, the paper will turn a light beige color.
MUJIRUSHIRYOHIN used it in their packaging materials, labels, etc. The result was a range of products that are very pure and fresh.
These products, which stood in stark contrast to the overly elaborate general merchandise, shocked not only Japan but the world, and were received with great sympathy.
This is not about creating products that evoke strong preferences, such as "this is good" or "this is the way it has to be."
MUJIRUSHIRYOHIN goal is for customers to have a rational sense of satisfaction, not just "this is good," but "this is good enough."
"This is good" contains a hint of egoism and dissonance, while "This is good enough" contains reason, including restraint and compromise.
However, "de" may also imply resignation or minor dissatisfaction.
MUJIRUSHIRYOHIN aims to eliminate the small dissatisfaction that lies within the "de" and reach a clear and confident level of "this is good enough."
MUJIRUSHIRYOHIN products are produced through an extremely rational production process and are very simple.
This is not minimalism as a style. It's more like an "empty vessel."
It is precisely because it is simple and blank that it has the ultimate flexibility to accommodate the thoughts of all kinds of people.
We receive various evaluations such as resource saving, low price, simplicity, anonymity, and nature-oriented, but we will not be biased toward any one of them.
However, MUJIRUSHIRYOHIN wants to continue to exist while facing all of these challenges.
Even now, when the number of stores and products has increased, the core of the company's philosophy remains the same as when it was first created, and continues to refer to the "basics" and "universal" aspects of life.