- AMERICAN HOLIC
- Introducing SDGs initiatives
This popular denim series, which has sold a total of 3 million units, has reduced the amount of water used in processing by 80-90% and also uses environmentally friendly materials.
■Materials used: COTTON USA TM, REPREVE® (recycled polyester), NATULON® (environmentally friendly zipper made primarily from YKK recycled polyester)
■ Denim processing techniques
①Until now, approximately 70 liters of water was consumed to process one pair of denim, but from this season onwards, by using ozone gas and nano-level bubbles, advanced technology will enable us to reduce the amount of water used by 80-90%.
②We are also focusing on improving the laser data to improve the precision of the whiskering and rubbing designs, which are key points in denim processing. By using laser processing, we are able to reduce the amount of dust that is scattered during processing, which also reduces the harsh manual labor involved in the production process. This also allows us to deliver products with more stable processing than the previous manual method.
■Materials used: COTTON USA TM, REPREVE® (recycled polyester), NATULON® (environmentally friendly zipper made primarily from YKK recycled polyester)
■ Denim processing techniques
①Until now, approximately 70 liters of water was consumed to process one pair of denim, but from this season onwards, by using ozone gas and nano-level bubbles, advanced technology will enable us to reduce the amount of water used by 80-90%.
②We are also focusing on improving the laser data to improve the precision of the whiskering and rubbing designs, which are key points in denim processing. By using laser processing, we are able to reduce the amount of dust that is scattered during processing, which also reduces the harsh manual labor involved in the production process. This also allows us to deliver products with more stable processing than the previous manual method.
- *Please Contact each store for product details.
- *We apologize if the item is sold out.