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  • Updated 04/30 | Events & Recommended Shops

Let's play "Shogakukan's Illustrated Encyclopedia NEO"! Illustrated Encyclopedia Experience Base

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schedule 2026/8/8 (Sat) - 8/11 (Tuesday)
We're holding a tie-in event with "Shogakukan's Learning Encyclopedias," which are celebrating their 70th anniversary this year!
The target age and duration of the Shops are as follows: Here from!

◆My Picture Book NEO Creation Experience◆
Create your own original "Picture Book NEO" at this Shops! Customize pages selected from the hugely popular picture book series!
[Capacity] First 200 people each day
[Participation Requirements] Please present a receipt showing a purchase of 2,000 yen or more (tax included/receipts cannot be combined) from a participating store within the building on the day of your visit to the venue.

*Registration will close once the first-come-first-served spots are reached on each day.
*One person can participate per purchase receipt.
*Participation is limited to one time per person per day.
*Some stores may not accept this offer.

◆A Shops experience to enjoy picture books more deeply◆
① Become a fossil hunter and experience excavating! (Held on August 8th (Sat) and August 9th (Sun))
You can experience excavating natural, authentic fossils such as ancient shark teeth, dinosaur teeth, and ammonites!

② Let's draw self-portraits using vegetables and flowers! (Held on August 10th (Mon))
Try your hand at this fun art form called "composite pictures"! Following in the footsteps of Arcimboldo, who created portraits by combining meticulously drawn vegetables and animals, try combining vegetable and flower stickers to create your own face or portrait!

③ Let's grow and observe tomatoes! (Held on August 11th (Tuesday, public holiday))
Learn about tomatoes in the picture book, then sow the seeds in an eco-pot and decorate it with illustrations and stickers. Try observing them at home using the original sheet!

[Capacity] First 100 people each day
[Participation Requirements] Mitsui Shopping Park Kids Club Members For more information about Kids Club... Here from!
*Details regarding the distribution of numbered tickets on the day will be announced at a later date.
*Registration will close once the first-come-first-served spots are reached on each day.
*Participation is limited to one time per person per day.
*Please show us Kids Club stamp card screen.

◆70th Anniversary Exhibition ~Illustrated Panels & Photo Spot~◆
The world of "Shogakukan's NEO Encyclopedia" is recreated on large panels. To commemorate the 70th anniversary, valuable educational encyclopedias published in 1956 will also be on display!

◆Picture Book NEO Quiz Rally◆
An educational quiz rally where you can learn trivia from "Picture Book NEO"! Participants will receive an original badge and other prizes!
[Capacity] First 400 people each day

*Paper sheets will be distributed at the event venue.
*Participation is limited to one time per person per day.

◆Original goods sales◆
We're selling original NEO Illustrated Book merchandise that you can only get here!
*Sales end at 18:00

*The content displayed may be changed without prior notice.