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  • 06/05 更新
niko and...

Umaibo snacks transformed into stylish goods! niko and... releases collaborative items with the Japanese snack company "Yaokin"!

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The rainy season is a time when people tend to feel down.
We decided to collaborate on this project with the hope of brightening up gloomy moods by using the colorful and pop packaging designs of Yaokin's candy products, which everyone has seen before.
The design features the familiar packaging of "Yaokin" products, and intentionally retains the ingredient list to enhance its realism.
The design, which features a list of all the past Umaibo packaging designs, is sure to be a conversation starter among family and friends across generations! The all-over print art, which scatters familiar candy packaging art in a sticker-like style, is an original design by "niko and...". In addition to lifestyle goods, the collection will also include fashion accessories such as socks and caps!

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