LUPICIA Bon Marché/Clover Mall 1F

LUPICIA Bon Marché aims for a sustainable future with less food waste

In this article, we will introduce the SDGs Action of LUPICIA Bon Marché, a tenant at MITSUI OUTLET PARK SAPPORO KITAHIROSHIMA LUPICIA LUPICIA public relations officer about "the sustainable future of food waste that LUPICIA Bon Marché aims for."

The brand concept is "Mottainai"

LUPICIA is a global tea specialty store that offers a variety of food cultures and LIFE centered around tea. LUPICIA launched the brand "LUPICIA Bon Marché" in 2008 with the concept of "Mottainai" (a Japanese word meaning "to waste"), which has made a contribution to the fight against food waste.

"Bon Marché" means "good deal" in French, and is a phrase that is spontaneously uttered when walking around a market and finding a reasonably priced item. We want you to enjoy products that are carefully and lovingly made in your daily life. Bon Marché was launched with this strong brand sentiment in mind.

I want people to take an interest in the food waste issue.

Bon Marché buys products that would otherwise be thrown away for various reasons, such as food that is edible but would otherwise be discarded, and sells them with a display of the reason why they are a bargain. The store's design conveys this desire to create an opportunity for people to learn about the food waste problem facing the world, and to have them actually pick up the products and feel that the food waste problem is something that concerns them personally.

Support for food manufacturers and food trading companies

The store actively sells bargain products from food manufacturers and food trading companies that support the Bon Marché brand purpose. At any one time, the store stocks 600 to 700 products, including its own products, ranging from surplus products in stock, products that have passed their delivery date, and even products that are past their sell-by date but are still delicious.

In order to move towards an era where there is no food waste, we need to change the way we think about and act on the most familiar thing to us: food. We found that buying from food manufacturers, supermarkets, and retailers that are proactive in reducing food waste is also an action that considers food waste.

Thank you for your valuable story!