LE CREUSET / Clover Mall 1F

The appeal of the highest quality enamel cast iron pots made from renewable materials

In this article, we will introduce the SDGs Action of LE CREUSET LE CREUSET a tenant of MITSUI OUTLET PARK SAPPORO KITAHIROSHIMA. We asked the store manager, Mr. Kamide, about the appeal of the highest quality cast iron enamel pots made from renewable materials.

LE CREUSET brand history

This French kitchenware was born in 1925. Over the course of more than 90 years, it has grown from a small village foundry into a world-renowned brand. Its representative products are its colorful cast iron enamel pots. With excellent heat conduction and heat storage, a well-designed shape and a unique steam control function, the impressive taste and beautiful colors have captured the hearts of fans in over 70 countries around the world for many years.

Use of renewable shoppers

In order to achieve the Sustainable Development Goals (SDGs), LE CREUSET Japon has stopped using vinyl and plastic bags and is using environmentally friendly paper shoppers in all stores. Reducing the use of vinyl and plastic as much as possible will lead to the realization of many items, such as Development Goal 12 "Responsible Consumption and Production" and 14 "Conserve and sustainably use the oceans and seas."

Highest quality materials including recycled iron and copper

LE CREUSET 's signature enamel cast iron pots are made from the highest quality materials, including recycled iron and copper, as part of our efforts to recycle resources. We have established a sustainability department to work toward a sustainable business, and we are united in our efforts to contribute to the global environment.

It is said to last for about 100 years even with daily use, and is called the 100-year pot by enthusiasts. Its sophisticated form and vivid colors are cute, and it brightens up the kitchen and makes cooking time more enjoyable, so it's easy to see why it has so many fans.

In the era of SDGs, I think that in the future, when shopping, more importance will be placed on "buying things that can be used for a long time" and "whether the products and companies are environmentally and socially conscious."

Thank you, Kamide-san, for your valuable story!