A pop-up featuring MOMOREI, a popular Korean character with a charming retro and lovely worldview, will be held at the LaLaport EBINA store from Monday, September 22nd to Monday, October 13th.
Here we introduce the world of Momoray and the fascinating characters you want to know about now.
In addition, in the interview with the person in charge, we will take a closer look at the POPUP's featured products and behind-the-scenes stories that you can only hear here.
After reading this article, you too may become a Momorei expert.
"MOMOREI" is an appealing design that combines a retro atmosphere with a touch of loveliness. The characters revolve around best friends Rico (a rabbit) and Pinco (a bear). Creator Suran Park is originally from Korea, and creates fashionable and adorable characters and illustrations inspired by her travels to various countries, including Europe.
The outfits are reminiscent of the fashions of the 80s and 90s, and the illustrations are soft and subdued, creating a nostalgic retro feel. The comic series depicting daily life at a high school has also gained popularity, and has a charm that is loved by many people.
Momorei has a lot of unique characters, but this time we'll introduce the two main ones!
Rico
Rico is a charming rabbit who dreams of becoming a fashionista. Her plump cheeks, big ears, and pink bangs are charm features. She has a happy and cheerful personality and loves carrots and donuts. She is striving to become a fashionista herself.
Pinco
Pinko is a lovely bear who is as cute as a little girl. charm point is her fluffy pink fur. She is shy and calm like a little girl, but also has a sensitive and emotional side. She likes to bake sweets and enjoy tea time. A lovely heart-shaped ribbon is an essential item for Pinko. It's a secret that she sometimes rides her motorbike for some speed.♡
In Korea, after being introduced by a popular K-Pop idol, it became a hot topic on social media and quickly gained popularity. It is also very popular in Japan, where its fan base has rapidly increased through serialization in fashion magazines and collaborations with fashion events. It is accepted by many people as a "cute" and "popular character."
This time, we wanted to deliver a new character especially to Generation Z. Recently, it has become common for men to naturally use the word "cute," so we hope that not only women but also men will pick up the product.
Now that the summer holidays are over and things have calmed down a bit, we would like you to have a new experience that will get you ahead of the trends.
At the venue, you will be greeted by large stuffed toys of Rico and Pinko, each about 1 meter tall. They are sure to look great in photos, so be sure to take some photos with them.
Furthermore, the entire interior has been carefully designed down to the smallest detail. Each area is decorated with a different theme, such as a space that expresses school LIFE or a space inspired by Rico and Pinko's closet, so we hope you enjoy every corner. It's a space that looks great no matter where you frame it, so try to capture a photo that is unique to you.
The recommended products are the mascots and stuffed animals. The plump and voluminous mascots and the comfortable stuffed animals are highly popular items that have been popular at previous POPUP events.
Also, be sure to check out the T-shirts. There are three different designs, and they're sure to get attention wherever you wear them, with people saying "How cute!"
*Some products are on sale at online store"&mall"!
Check out the product now on &mall
Although not many people know about it yet, there are other unique friends in the world of MOMOREI. Be sure to check them out!
On Train heading to a place far from the city center, I saw someone attaching the goods we sold at the Shibuya event to their bag. It was a very memorable experience that made me realize that the things we delivered are gradually becoming a part of the daily lives of many people.
With various collaborations planned, I think you'll have more and more opportunities to see Momorei. I hope that those who are sensitive to trends and fashion-conscious will take this opportunity to get ahead of the curve and spread the word to those around them.
Furthermore, Momore's charm isn't just her cuteness. There's also Riko, who works hard, and Pinko, who kindly helps Riko. We hope you'll enjoy the world view and characters to the fullest through the POPUP.
Now that you've become a Momorei expert, it's time to experience the world of Momorei for yourself at POPUP!
We look forward to seeing you at LaLaport EBINA.
Event period: Monday, September 22nd to Monday, October 13th, 2025
Hours of operation: Weekdays 10:00-20:00, Saturdays, Sundays, and holidays 10:00-21:00
Venue: LaLaport EBINA 3F
Managed by: Marimo Craft Co., Ltd.
Official website:
https://momorei.jp/
gram contemporary:
gram contemporary
Managed by: Marimo Craft Co., Ltd.
Official website:
https://marimocraft.co.jp/contact/
*For inquiries regarding pop-up events and products, please Contact using the Contact form on our official website.
LINDA. Co., Ltd.
Email:
momorei_japan@the-linda.co.jp
