What you need to know about pregnancy, childbirth, and childcare
Compete for knowledge about children at the Maternity Karuta Tournament!

A place where professionals who are knowledgeable about children gather

Arcakit Kinshicho provides pregnancy, childbirth, and childcare services.
When it comes to children, professionals
Did you know there are so many facilities?

That's to be expected.

5F akachan honpo,
Starting with UNIQLO 4F,

Many Shops sell baby and Kids related products,

If a child is born,

Go to Arcakit Kinshicho

There is even a rumor that...




So, is it true that this expedition is gathering professionals who specialize in children?
The expedition leader, Yamada, a self-proclaimed child-rearing researcher who is about to give birth to her third child,

Gathered information about pregnancy, childbirth, and childcare

Maternity Karuta Tournament

I would like to open it and find out the truth.

By the way, it seems that maternity is not a word that accurately describes pregnant women.
The correct answer is…

Motherhood, motherhood, maternity ward, motherhood

This is what it means.
There is also a word called paternity.

The first Maternity Karuta Tournament was held

And on the day of the competition,

Upon hearing rumors of the karuta tournament, many store managers gathered!

Among them, there was one person who exuded a particularly strong aura...

Manager of akachan honpo on the 5th floor
It's Hoshino-san!

They look incredibly strong. And they have an aura of being invincible.
That's not surprising, as it is a well-known baby-related store and he is the manager of the store.
This means that Yamada also needs to be on his toes.

The match schedule was decided as follows.

So let's get started with the first round.
Now, let's have a fair fight!

First Round
Explorer Yamada vs. 9F Luxia Manager

Luxia on the 9th floor is a store that also offers pre- and post-natal massage.
This is a very popular shop where working men and women come to relax and unwind from the stresses of everyday life.

The rules are as follows.

In the style of the Ogura Hyakunin Isshu, the singer begins by speaking the first verse.
The first letters of the phrase below are written on the cards.
Reduce the number of 23 (or 24) cards you have lined up in your side,

Finally, the player's karuta
The first one to get it all wins.

The player whose karuta remains in their own camp until the end loses.


Let's begin!

The result is...

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(This reaction is not an act.)

So, the first round will be played by the expedition leader, who is also a karuta maker.
I was shocked that it actually broke.

What a thing to say...
This is definitely a pattern that will get Yamada in trouble in many ways.

Second Round
4F UNIQLO store manager vs.
11F Pinokio Photo Studio Manager

Now, let's get back to the second round.
It goes without saying that this is the hugely popular Arcakit Kinshicho store.
With 4F UNIQLO store manager Mr. Nagai,
Manager Nakahashi Pinokio Photo Studio on the 11th floor also appears in the second part of the expedition.

So, how much of a battle will it be?

By the way, UNIQLO store manager, Mr. Nagai, wants to make it easy for himself to take the bag and to never want it to be taken away from him.
I was collecting stickers from my own store.

Apparently it's Operation "Ritsuko."

Who is Ritsuko? (lol)
But once the match begins...

Extremely strong!

However, Pinokio Photo Studio 's manager Nakahashi is not giving up!

Unexpectedly, Airism is being taken away!

(This seems very frustrating to Manager Nagai...)

But in the end...

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UNIQLO store manager Nagai
Take your opponent's store card and win!

Wow, UNIQLO store manager Nagai is so strong!

Third Round
4F UNIQLO store manager vs.
9F Luxia Manager

Now, to akachan honpo Honpo's Manager Hoshino
Who has the right to compete?

He showed his overwhelming strength. The result was...

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winner
9F Luxia University Front Manager!

(By the way, Mr. Nagai also had his AIRism stolen!)

The strength of the product was so great that even akachan honpo Honpo store manager Hoshino
He was laughing.

Finals
9F Luxia Manager vs.
5F akachan honpo store manager

Now, it's finally the final battle!

Right away, right at the start,
Will akachan honpo Honpo manager Hoshino's fierce attack begin...?

Or so I thought.

Oh, Manager Hoshino!!

What's more, our store's signs are being stolen one after another!!!
(I think it's good because it's advertising.)

The curious result is...

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Manager Hoshino's defeat...

Manager Omote is too strong...

Because we had equal training time,
It seems you practiced a lot, Manager Omae.

So the result is...

9F Luxia Omae store manager's victory

And the winning prize is

6F MUJIRUSHIRYOHIN,
Get the top 5 popular curry sets!

(I was absolutely sure that I would win, so I bought everything I wanted...)

The pregnancy, childbirth and childcare professionals were amazing!

Everyone was really strong!
Of course, I'm sure you all practiced,
This kind of project by the expedition team is not faked,
It was a serious competition, so each person's potential was amazing!

Everyone, are you really interested in this project?
Thank you for your participation.



We hope that everyone watching this will take the opportunity to become pregnant, give birth, and raise children.
Please come to Arcakit Kinshicho.

Our unique Shops staff will provide you with warm hospitality.

Also, there were many store managers who were hoping for a rematch of the Karuta tournament, so
If the opportunity arises, I would like to hold a second Maternity Karuta Tournament.

Well then!

bonus

I didn't get a chance to play at all...

So,

Emergency Planning
Manager Hoshino vs. Yamada: The showdown begins!

Quite a close fight!

What a fateful battle...

*A fateful battle is when each player has only one Talisman left.

After a close battle, the result was...

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The winner is:
akachan honpo
Manager Hoshino!

This pose of Manager Hoshino!!!

After all, Arcakit Kinshicho
The manager of akachan honpo was amazing!

Thank you to Manager Hoshino for your cooperation until the very end.

After the shoot, everyone exchanged business cards.
This is also one of the highlights of this project!

Well, everyone, look forward to our next expedition!

[Props and costumes provided by]
・Costumes worn by Manager Hoshino and Manager Nakahashi Pinokio Photo Studio on 11F
★Costume rental fee for going out
Women's Hakama from 18,500 yen (tax included), Men's Monfuku from 10,800 yen (tax included)
・Costumes by Manager Nagai, Manager Omae, and Manager Yamada - stylists' personal items
・Winner's prize: 5 sets of curry ~ MUJIRUSHIRYOHIN on 6F
・Small items (mats, sashes, folding fans) - 7F The DAISO
・Maternity Karuta ~Explorers

*The listed price is the total amount including consumption tax (8% of the base price).
In stores, prices may be listed excluding tax.
For details, please Contact each store.
*The listed prices are as of Friday, October 20, 2017.
Prices are subject to change without notice.
*For details on the content, please Contact each store.
*The number of products listed may be limited.
Please understand that items may be sold out.

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